According to share the same lighting division deputy general manager Liu Tong introduction, in 2011, they are Jingdong Mall and taobao.com LED Lightmonthly sales performance can be reached more than 10000, accounting for about 15% of its total sales.
The other traditional home furnishing consumer products online shopping market, with investigation data shows, home building materials, furniture home furnishing in areas such as online shopping sales enterprises accounted for the total sales volume of no more than 5%.
According to the reporter, currently including the same party, many LED companies have online store channel distribution sales. According to industry research report shows, at present the majority of household lighting consumption accounted for about decoration costs 10%, and the proportion is rising. Online shopping market is fast becoming the new LED lighting products retail sales mode.
At this stage of the LED light business, let LED lamps quickly into the traditional lighting distribution channels is very difficult, but also very large investment in early. As the online sales of low cost, wide coverage of the advantage becomes obviously.
Liu Tong introduces to the reporter, "Internet sales has two characteristics, one is the audience is very wide, there are no regional restrictions; two is achievable flat management, reduce intermediate links in circulation.
More important is, at this stage of ordinary consumers in stores supermarkets or hardware store and other traditional channels also find it difficult to buy high-quality LED lamp. Currently more than 95% of the traditional lighting channels and no large area sells LED lighting products, only a few large supermarkets such as WAL-MART has several brands of small style LED bulb in sales. Therefore, those on the LED lighting to understand ordinary consumers can only turn to search on the Internet for the product, this also caused the LED lamp popular online sales